PRIVACY NOTICE

Privacy Notice

Last Updated: May 1, 2026

Effective: January 1, 2024

This Privacy Notice explains how Desmond Griffiths (“we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit DesmondGriffiths.com,  DesmondGriffiths.coach, or justDes.ai (the “Sites”). It is written to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), along with other applicable U.S. privacy standards.

Your privacy is not a checkbox—it’s a commitment. Everything I build, teach, or architect begins with respect for the individual and the information they entrust to the process. That commitment is shaped by more than two decades working inside environments where data carries real consequence—AI systems, governance frameworks, regulatory programs, and enterprise‑scale decision structures where precision and accountability are non‑negotiable.

Experience here is earned, not theoretical. Alongside legal compliance, privacy is a core value of this work. Experience here is not theoretical—it is earned at the intersection of complexity, consequence, and transformation. Over the past two decades, Desmond Griffiths has operated inside high‑stakes environments spanning AI, data governance, US/global privacy, and enterprise program leadership, advising organizations where decisions carry real regulatory, financial, and human impact. That same rigor and respect for data applies to how your information is handled on these Sites.

What this means for you:

• I collect only the information necessary to operate these sites and respond to your requests.

• I do not sell your data. I do not share it for cross‑context behavioral advertising.

• I use industry‑standard safeguards to protect the information you choose to share.

• You remain in control—your rights to access, correct, delete, or limit your data are honored and respected.

• Any use of your information is grounded in clarity, consent, and purpose.

Privacy is part of the work. It’s not an afterthought or a legal requirement—it’s a value. It reflects a belief that trust is earned through integrity, transparency, and the consistent practice of protecting what matters.

If you ever have questions about how your information is handled, you can reach me directly at [email protected].  

Personal Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you or your household (“Personal Information”). The categories we may collect include:

Information You Provide Directly

• Name, email address, and contact details

• Information submitted through forms (e.g., consultation requests, newsletter sign‑ups)

• Messages or content you voluntarily share

Information Collected Automatically

When you use the Sites, we may automatically collect:

• IP address and general geolocation

• Browser type, device type, operating system

• Pages viewed, time on site, referring URLs

• Cookie and tracking technology identifiers

Sensitive Personal Information

We do not intentionally collect or process “Sensitive Personal Information” as defined by CPRA (e.g., precise geolocation, biometric data, health data, racial/ethnic origin). If you voluntarily submit such information, it will be handled only for the purpose for which you provided it.

How We Use Personal Information

We use Personal Information for the following business purposes:

• To operate, maintain, and improve the Sites

• To respond to inquiries, requests, or messages

• To schedule consultations or deliver requested services

• To send updates, newsletters, or relevant communications (only with your consent)

• To analyze site performance and user engagement

• To detect, prevent, or investigate security incidents or fraudulent activity

• To comply with legal obligations

We do not use Personal Information for automated decision‑making or profiling that produces legal or similarly significant effects.

How We Share Personal Information

We may share Personal Information with:

• Service providers who support website hosting, analytics, email delivery, or security

• Professional advisors (e.g., legal, accounting) when necessary

• Regulators or authorities when required by law

We do not sell Personal Information. We do not share Personal Information for cross‑context behavioral advertising.

Cookies and Tracking Technologies

The Sites may use cookies, pixels, or similar technologies to:

• Understand how visitors use the Sites

• Improve performance and user experience

• Support basic functionality

You can manage cookie preferences through your browser settings.

Your Rights Under CCPA/CPRA

If you are a California resident, you have the following rights:

Right to Know

You may request:

• The categories of Personal Information collected

• The sources of that information

• The business or commercial purpose for collection

• The categories of third parties with whom information is shared

• The specific pieces of Personal Information collected about you

Right to Delete

You may request deletion of Personal Information, subject to legal exceptions.

Right to Correct

You may request correction of inaccurate Personal Information.

Right to Opt‑Out of Sharing or Selling

We do not sell or share Personal Information as defined by CPRA.

Right to Limit Use of Sensitive Personal Information

We do not use Sensitive Personal Information for any purpose requiring limitation.

Right to Non‑Discrimination

We will not deny services, charge different prices, or provide a different level of service because you exercised your privacy rights.

How to Submit a Privacy Request

You may exercise your rights by contacting:

Email: [email protected] Subject Line: “CCPA/CPRA Request”

We will verify your identity before processing your request. Authorized agents may submit requests on your behalf with proper documentation.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect Personal Information. These safeguards reflect decades of experience in data governance, privacy, and enterprise‑grade risk management—balancing precision with perspective to ensure your information is handled with care.

No system is perfectly secure, but we work to minimize risk and maintain integrity across the full data lifecycle.

Data Retention

We retain Personal Information only as long as necessary to fulfill the purposes described in this Notice, comply with legal obligations, or resolve disputes.

Children’s Privacy

The Sites are not intended for individuals under 16. We do not knowingly collect Personal Information from children.

Links to Other Websites

The Sites may link to third‑party websites. We are not responsible for their privacy practices. We encourage you to review their privacy notices.

Changes to This Privacy Notice

We may update this Notice periodically. The “Last updated” date reflects the most recent revision. Continued use of the Sites indicates acceptance of the updated Notice.

Contact

For questions about this Privacy Notice or our privacy practices:

Email: [email protected] Website: DesmondGriffiths.com / DesmondGriffiths.coach / justDes.ai